Format 1. Classic roses

Description: One primary bloom on one stem. This familiar format works across many retail and event programs.

Specifications to confirm:

• Stem length: confirm by cultivar and grade
• Bloom size: confirm the farm’s measurement and grade
• Petal count: cultivar-dependent
• Vase life: test under defined handling conditions

Common applications:

• Mono-variety bouquets
• Bridal bouquets
• Ceremony arches and focal installations
• Classic mixed bouquets
• Corporate arrangements

Buying note: Classic roses are a core category for many businesses, but the right share and stem-length mix must come from your own sales data and customer briefs.

Format 2. Spray roses

Description: One branching stem carries multiple blooms or buds, adding texture and volume with a different stem count from classic roses.

Specifications to confirm:

• Stem length: confirm by cultivar and grade
• Open blooms and buds per stem: confirm the farm tolerance
• Bloom size: confirm by cultivar and grade
• Vase life: test under defined handling conditions

Common applications:

• Textured, airy bouquets
• Cascading wedding designs
• Photo backdrops and arches where branching stems support visual coverage
• Value-led designs where the recipe is costed by the actual bunch and usable bloom count

Buying note: Spray roses can create texture efficiently, especially in naturalistic work. Cost the design from the current pack and usable stems rather than a fixed equivalence with classic roses.

Format 3. Garden-style roses

Description: Roses selected for a cupped, rosette, or peony-like opening. Price and performance vary widely by cultivar and grower.

Specifications to confirm:

• Stem length: confirm by cultivar and grade
• Open bloom size: confirm the farm’s method and tolerance
• Petal count and opening form: cultivar-dependent
• Vase life and opening speed: test under the intended conditions

Common applications:

• Premium bouquets priced from current local costs, not a fixed ruble benchmark
• Bridal bouquets and romantic design briefs
• Editorial shoots and interior floral styling
• Custom event and gifting orders

Buying note: Garden-style roses may require closer cut-stage, temperature, and opening management. Model waste and labor with your own trials; do not assume higher margin.

Illustrative comparison—confirm every specification for the selected cultivar and farm