Agriflor 2022 supported commercial meetings across Ecuador’s flower sector and introduced growers to international buyers. It also provided a platform for Ecuadorian flower businesses to present their products to the global trade.

Ecualand was represented at the event. Our team reviewed market developments, met industry colleagues, and explored potential relationships for future sourcing and service work.

The event also highlighted employment and community development in flower-growing regions. Responsible companies should support these themes with transparent labor, community, and sustainability evidence.

For our team, Agriflor 2022 was a useful industry event filled with flowers, product presentations, and professional conversations. It renewed our interest in supporting high-quality, responsibly sourced flower programs from Ecuador.